Lily Jamali
North America exertion correspondent
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When Elon Musk precocious announced that he was stepping backmost from politics, investors hoped that would mean he would measurement up his engagement successful nan galore tech firms he runs.
His explosive statement pinch US President Donald Trump - and nan very nationalist airing of his soiled White House laundry - suggests Musk's changing priorities mightiness not rather beryllium nan salve they had been hoping for.
Instead of Musk retreating somewhat from nan nationalist oculus and focusing connected boosting nan fortunes of Tesla and his different enterprises, he now finds himself being threatened pinch a boycott from 1 of his main customers - Trump's national government.
Tesla shares were sent into freefall connected Thursday - falling 14% - arsenic he sounded disconnected astir Trump connected societal media.
They rebounded a small connected Friday pursuing immoderate indications tempers were cooling.
Even so, for nan investors and analysts who, for months, had made clear they wanted Musk disconnected his telephone and backmost astatine work, nan business is acold from ideal.
'They're measurement behind'
Some argue, though, that nan problems for Musk's businesses tally overmuch deeper than this spat - and nan arguable domiciled successful nan Trump management it has brought a spectacular extremity to.
For seasoned tech journalist Kara Swisher, this is particularly truthful for Tesla.
"Tesla's finished," she told nan BBC connected nan sidelines of nan San Francisco Media Summit early this week.
"It was a awesome car company. They could compete successful nan autonomous taxi abstraction but they're measurement behind."
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Trump is now threatening to waste nan Tesla he precocious bought from Musk
Tesla has agelong attempted to play catch-up against rival Waymo, owned by Google's parent, Alphabet, whose driverless taxis person traversed nan streets of San Francisco for years - and now run successful respective much cities.
This month, Musk is expected to beryllium overseeing Tesla's motorboat of a batch of autonomous robo-taxis successful Austin, Texas.
He posted connected X past week that nan electrical conveyance shaper had been testing nan Model Y pinch nary drivers connected board.
"I judge 90% of nan early worth of Tesla is going to beryllium autonomous and robotics," Wedbush Securities expert Dan Ives told nan BBC this week, adding that nan Austin motorboat would beryllium "a watershed moment".
"The first task astatine manus is ensuring nan autonomous imagination gets disconnected to a phenomenal start," he added.
- Who is Elon Musk?
- How nan Trump-Musk feud erupted
But pinch Musk's attraction divided, nan project's likelihood of occurrence would look to person lengthened.
And there's thing other to facet successful too: Musk's ain motivation.
The talk successful Silicon Valley lately centres little connected whether Musk tin move things astir and much connected whether he moreover cares.
"He's a really powerful personification erstwhile he's focused connected something," said Ross Gerber, President and CEO of Gerber Kawasaki Wealth and Investment Management.
"Before, it was astir proving to nan world that he would make EVs - nan tech that cipher other could do. It was astir proving he could make rockets. He had a batch to prove."
A longtime Tesla investor, Mr Gerber has soured connected nan banal and has been paring backmost his holdings since Musk's foray into right-wing politics. He called Thursday an "extremely achy day".
"It's nan dumbest point you could perchance do to deliberation that you person much powerfulness than nan president of nan United States," Mr Gerber said, referring to Musk's societal media tirade against Trump.
The BBC contacted X, Tesla, and SpaceX seeking remark but did not person a response.
The Tesla takedown
A peculiar problem for Musk is that, earlier he seemingly created an force successful Trump, he already had 1 successful nan grassroots societal media run against his car-maker.
Protests, collectively dubbed #TeslaTakedown, person played retired crossed nan state each play since Trump took office.
In April, Tesla reported a 20% driblet successful car sales for nan first 3 months of nan year. Profits plunged much than 70%, and nan stock value went down pinch it.
"He should not beryllium deciding nan destiny of our populist by disassembling our authorities portion by piece. It's not right," protestor Linda Koistinen told maine astatine a objection extracurricular a Berkeley, California Tesla dealership successful February.
Ms Koistinen said she wanted to make a "visible stand" against Musk personally.
"Ultimately it's not astir nan tech aliases nan Tesla corporation," said Joan Donovan, a salient disinformation interrogator who co-organised nan #TeslaTakedown protests connected societal media.
"It's astir nan measurement successful which nan banal of Tesla has been capable to beryllium weaponised against nan group and it has put Musk successful specified a position to person an unthinkable magnitude of powerfulness pinch nary transparency."
Another facet of Musk's empire that has raised nan ire of his detractors is X, nan societal media level erstwhile known arsenic Twitter.
"He bought Twitter truthful that he had clout and would beryllium capable to - astatine nan driblet of a chapeau - scope hundreds of millions of people," Ms Donovan said.
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An anti-Musk protestation successful London
The individual brand
There is different anticipation present though.
Could Musk's high-profile falling retired pinch Trump thief rehabilitate him successful nan eyes of group who turned against him because of his erstwhile closeness to nan president?
Patrick Moorhead, main expert astatine Moor Insights & Strategy, thinks it could.
"We're a very forgiving country," he said.
"These things return time," Mr Moorhead acknowledged, but "it's not unprecedented".
Ms Swisher likened Musk's individual marque to that of Microsoft co-founder Bill Gates much than 2 decades ago.
She said Gates was erstwhile regarded arsenic "the Darth Vader of Silicon Valley" because of his "arrogant and rude" personality.
Today, contempt his flaws, Gates has mostly rehabilitated his image.
"He learned. He grew up. People tin change," Ms Swisher said, moreover though Musk is "clearly troubled".
Space exit
The problem for Musk is nan early for him and his companies is not conscionable astir what he does - but what Trump decides too.
And while Trump needed Musk successful nan past, not slightest to thief money his statesmanlike race, it's not truthful clear he does now.
Noah Smith, writer of nan Noahpinion Substack, said Trump's highly lucrative foray into cryptocurrencies - as unseemly arsenic it has been - whitethorn person freed him from depending connected Musk to transportation retired his will.
"My conjecture is that this was truthful he could get retired from nether Elon," he said.
In Trump's astir menacing remark of nan day, he suggested cutting Musk's authorities contracts, which person an estimated worth of $38bn (£28bn).
A important chunk of that goes to Musk's rocket institution SpaceX - seemingly threatening its future.
However, contempt nan bluster, Trump's informing whitethorn beryllium a small much hollow than it seems.
That's because SpaceX's Dragon spacecraft ferries group and cargo to nan International Space Station wherever 3 Nasa astronauts are presently posted.
It demonstrates that SpaceX has truthful entrenched itself successful nan US abstraction and nationalist information apparatus, that Trump's threat could beryllium difficult to transportation out.
You could make a akin statement astir Musk's net outer company, Starlink. Finding an replacement could beryllium easier said than done.
But, if location are limits connected what Trump tin do, nan aforesaid is besides existent of Musk.
In nan mediate of his statement pinch Trump, he threatened to decommission nan Dragon - but it wasn't agelong earlier he was rowing back.
Responding to an X user's proposal he that he "cool down", he wrote: "Good advice. Ok, we won’t decommission Dragon."
It's clear Musk and Trump's relationship is over. It's little definite their reliance connected each different is.
Whatever nan early for Musk's businesses is then, it seems Trump - and his administration's actions - will proceed to person a large opportunity successful them.