Try On Clothes Using Ai: Google Supercharges Ai Mode In Search With Live Visual Queries, Deep Search, Shopping Tools

At its yearly I/O 2025 developer conference, Google unveiled a awesome description of AI Mode successful Search, turning nan once-static query container into a dynamic, multimodal assistant. Powered by a tailored type of Gemini 2.5, AI Mode now includes a suite of caller features aimed astatine transforming really users prosecute pinch information, from snapping photos to booking reservations, utilizing earthy connection and ocular prompts.

Initially rolling retired successful nan US via Search Labs, AI Mode introduces a smarter, much broad type of Google’s AI Overviews. The mode now includes Deep Search, tin of moving hundreds of inheritance queries to present a afloat cited expert-style report. According to Google, this allows users to person much nuanced responses to complex, multi-part questions.

One of nan standout additions is Search Live, which leverages a user’s camera to present real-time, verbal answers astir immoderate nan lens captures. Whether identifying landmarks aliases analysing edifice storefronts, users tin now inquire questions conversationally, pinch nan AI providing responses arsenic nan segment unfolds.

Further bridging hunt pinch real-world action, Google is besides integrating agentic capabilities into AI Mode via its Project Mariner initiative. These see making edifice reservations, booking appointments, and purchasing arena tickets. Google said it is moving pinch platforms for illustration Ticketmaster, StubHub, Resy, and Vagaro to bring this characteristic to life. The AI doesn’t complete nan transaction autonomously yet, but it does grip everything up to nan last click, including forms and value comparison.

“This is simply a much personalised, action-oriented early for Search,” Google noted successful its blog post, adding that AI Mode will besides tie connected personification history and connected Google apps to present tailored suggestions. Privacy controls will let users to opt retired of this contextualisation astatine immoderate time.

Google is besides doubling down connected shopping functionality. AI Mode will now supply ocular hunt results, let users to virtually effort connected apparel utilizing a photo, and show value drops done AI agents. With entree to complete 50 cardinal listings via Google’s Shopping Graph, nan level promises precocious precision moreover for analyzable aliases loosely phrased merchandise queries.

The try-on characteristic is peculiarly ambitious. By uploading a full-length image, users tin spot really apparel from different retailers would look connected their body. Google says it’s powered by a bespoke AI exemplary trained specifically to understand assemblage proportions and cloth behaviour.

While these updates are presently constricted to US users enrolled successful Search Labs, Google confirmed plans to rotation retired prime capabilities into nan halfway Search acquisition globally successful nan adjacent future.

Published on: May 21, 2025 8:57 AM IST