Swiggy Unveils ‘drops’, Bringing Limited-time Exclusive Dishes From India’s Top Food Creators

Swiggy has launched ‘Drops’, a first-of-its-kind characteristic designed to bring an other furniture of excitement to nutrient transportation by offering limited-edition, chef-curated dishes for a short model and successful constricted quantities.

The caller characteristic spotlights collaborations pinch immoderate of nan country’s astir celebrated chefs and cult-favourite restaurants. Among nan first partners are Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin’s Burgers, TwentySeven Bakehouse, and Espressos AnyDay. Each “drop” is simply a timed arena wherever exclusive recipes, ne'er disposable connected regular menus, are released connected Swiggy. Users tin registry their liking successful beforehand via nan app, and erstwhile slots capable up, a waitlist comes into play. As nan driblet clip nears, Swiggy sends retired reminders to guarantee fans don’t miss out, adding a consciousness of urgency and anticipation.

“Drops is designed for urgency and exclusivity. With Drops, we’re turning nutrient ordering into thing exciting, rare, and delicious. It gives our users a chance to effort thing wholly new, created by nan chefs and brands they love, and disposable only connected Swiggy,” said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace. “For our edifice partners, it’s a powerful measurement to make buzz, trial innovative nutrient recipes, and create lasting connections pinch their communities successful a fresh, memorable way.”

For edifice partners, nan characteristic is much than conscionable a trading tool. Kishore Kumar, Founder of Aubree, highlighted, “The ‘Drops’ characteristic created superior buzz for america arsenic it sewage group talking, ordering, and sharing. The consciousness of exclusivity made it an instant crowd favourite. In fact, we saw a 58% summation successful orders compared to nan aforesaid time nan erstwhile week.” Kumar added, “Thanks to Swiggy, each driblet feels for illustration a celebration. Here’s to much flavour, much fun, and much foodie joy. So, what’s next: bigger, bolder Drops!”

AB Gupta, Co-founder of Smash Guys, besides shared, “The consequence for ‘Drops’ was thing short of phenomenal, we clocked complete 100 orders wrong nan first 10 minutes! Customers were intelligibly excited by nan novelty of nan format, and it gave them a logic to prosecute pinch Smash Guys successful a fresh, memorable way. It wasn’t conscionable astir ordering food—it became an experience.”

Published on: May 21, 2025 9:19 AM IST