Sennheiser At 80: Co-ceos Daniel And Andreas Reflect On Ai, India, And Future Of Audio

Sennheiser, nan iconic German audio company, is marking its 80th day pinch a renewed attraction connected innovation, sustainability, and world description . In an exclusive speech pinch Business Today, co-CEOs Daniel and Andreas Sennheiser reflected connected nan company’s evolution, from pioneering nan first wireless microphone successful 1957 to embracing spatial audio and artificial intelligence successful 2025.

Audio Innovation Through nan Decades

“Every decade brought retired thing new, which was genuinely groundbreaking, not because of nan awesome technology, but because it liberated nan customers,” said Andreas Sennheiser. From nan first wireless microphones to shotgun mics that transformed movie production, nan institution has consistently pushed boundaries. The brothers opportunity their latest transmission platform, Spectera, could beryllium conscionable arsenic transformative.

Daniel noted really it's the first existent invention successful wireless transmission since 1958, allowing for acold much versatile applications connected shape and successful conferencing.

AI and Smarter Audio Experiences

Artificial intelligence is playing a cardinal domiciled successful nan company’s caller merchandise development. “AI helps make our products smarter,” Andreas said, citing prototypes for illustration a ceiling microphone that tin separate betwixt quality reside and inheritance sound utilizing reside recognition.

Beyond merchandise intelligence, AI is besides streamlining development. “AI for america is an enablement for smarter products, and astatine nan aforesaid time, it's besides an enablement for being faster pinch merchandise iteration. So, it serves arsenic a catalyst for velocity and a higher grade of innovation,” Daniel added. “AI will grip 80-90% of tasks successful galore applications, but it’s that last 10-15% of quality input that adds soul.”

A Family-Led Future

As co-owners and co-CEOs, Daniel and Andreas bring complementary styles to nan business. “We don't person a segregation of duty. We tally nan institution together,” said Daniel. He added really their different backgrounds thief them tackle problems from unsocial angles. “It takes a batch of willingness to perceive to each other, to stock each other's viewpoint, and past ultimately, ideally, travel to amended solutions than if we were alone.”

Andreas echoed nan sentiment, calling it a “privilege” to lead nan family business alongside his brother.

Sustainability and Diversity Built In

Long earlier ESG goals became a boardroom priority, Sennheiser had been practising sustainability done merchandise longevity. “We’re still manufacturing products developed successful nan '60s and '70s,” Andreas noted. “This is simply a very beardown push for sustainability and assets ratio that we've ever been doing and and of course, we're continuing to do.”

The institution besides prides itself connected diversity. “We person complete 50 nationalities crossed nan company, including 33 astatine our office alone,” Andreas said, highlighting that nan institution didn't do it to fulfill immoderate diverseness report. “It's thing that ever felt very earthy to us.”

Betting Big connected India

India, nan brothers agreed, is 1 of Sennheiser’s astir promising maturation markets. “It’s been 1 of our biggest maturation drivers successful caller years,” said Daniel. “Nothing is easy successful India, but everything is possible.”

With a beardown squad operating successful 3 cities, nan institution is bullish astir maturation successful firm communications, education, and Bollywood’s move audio accumulation scene. “There’s truthful overmuch much for america to turn successful India. Only nan entity is nan limit,” Daniel said.

Local Manufacturing and Development

When asked whether India could spot locally developed aliases manufactured products, Andreas said it’s not connected nan contiguous roadmap but remains nether consideration. He further noted really nan institution has always kept engineering and manufacturing in-house to support quality. “But who knows? There's truthful overmuch maturation opportunities, truthful overmuch alteration going on.
So it's nether changeless consideration.”

The institution does, however, activity pinch Indian package partners and has done truthful for complete a decade.

As Sennheiser looks to nan future, nan connection is clear: while technologies whitethorn change, nan company’s halfway ngo remains nan same: shaping nan early of audio, 1 invention astatine a time.