Ril Arm Buys Iconic Brand Kelvinator To Power Appliance Growth; Here's How The Stock Reacted

Reliance Retail Ventures Ltd, a subsidiary of Reliance Industries Limited (RIL) and nan holding institution for each unit businesses nether RIL, connected Friday announced nan acquisition of iconic world appliance marque Kelvinator, marking a decisive measurement successful its bid to predominate India's burgeoning user durables market. The move is successful statement pinch its imagination to make premium lifestyles much accessible to Indian consumers.

Kelvinator, renowned for pioneering electrical refrigeration and boasting complete a period of spot and innovation, holds a typical spot successful Indian households. The marque roseate to prominence successful nan 1970s and 80s pinch its memorable tagline, "The Coolest One," and has agelong been associated pinch durability, invention and precocious capacity successful location appliances.

By integrating Kelvinator's bequest pinch its immense unit network, Reliance intends to unlock important user worth and accelerate maturation successful nan premium location appliances market. The synergy is group to guarantee that high-quality products are wrong scope of each Indian household, enhancing regular life.

"Our ngo has ever been to service nan divers needs of each Indian by making exertion accessible, meaningful and future-ready," said Isha M Ambani, Executive Director, Reliance Retail Ventures Ltd (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling america to importantly broaden our offering of trusted world innovations to Indian consumers."

Reliance Retail is eyeing heavy class description , stronger user engagement and semipermanent maturation done this acquisition. The institution sees immense opportunity successful India's evolving aspirations, particularly successful nan premium appliance conception and believes Kelvinator's trusted sanction and world merchandise lineage will beryllium a catalyst successful accelerating this transformation.

RRVL reported a consolidated turnover of Rs 3,30,870 crore and EBITDA of Rs 25,053 crore for nan financial twelvemonth ended March 31, 2025.

Meanwhile, shares of RIL were past seen trading 0.21 per cent little astatine Rs 1,474, successful statement pinch nan broader weakness successful home equity benchmarks.

Published on: Jul 18, 2025 11:07 AM IST