Meet The Barstool Personality Who Delivers Viral Newscasts By ‘journalisming’

Barstool Sports characteristic Jack McGuire brought news to Barstool Sports pinch his "Unpack pinch Jack Mac" series, but nan viral contented creator doesn’t see himself a journalist, moreover if Americans trust connected him for information.  

"Unpack pinch Jack Mac" is an almost-daily programme that examines nan day’s awesome news pinch satire and sarcasm successful easily digestible videos connected TikTok and different societal media platforms. McGuire originates each video by declaring it’s nan "most trusted nightly news show," earlier specifying that nan disclaimer only applied to a circumstantial niche audience, specified arsenic group "that return their steak mean rare," "put half-and-half successful their coffee" aliases grew up watching "Full House."

While McGuire doesn’t return himself peculiarly seriously, nan "Unpack" newscasts sometimes pull much viewers than galore CNN programs. He held a infinitesimal of soundlessness for Rep. Alexandria Ocasio-Cortez, D-N.Y., erstwhile she deleted pronouns from her bio, often finds joke successful nan actions of President Donald Trump, mocks conscionable astir anyone successful nan news and warns viewers to "stay distant from nan crazies."

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Barstool's "Unpack pinch Jack Mac" big Jack McGuire said pinch Fox News Digital astir nan evolving media scenery and why he doesn't see himself to beryllium a journalist.  (Fox News Digital)

A caller video poking nosy astatine popular prima Katy Perry’s 11-minute formation to abstraction connected Blue Origin was viewed 2.1 cardinal times, and McGuire’s thoughts connected Chipotle making their bowls smaller successful April amassed 5.6 million.

"I would not opportunity I'm a journalist because I deliberation it benignant of diminishes existent journalists. I do nan journalisming thing. Where I say, ‘Oh, this is awesome journalisming,' but… it's not moreover a word, for illustration I made that up, I made it into a verb. It's not real… it's benignant of a joke," McGuire told Fox News Digital. 

McGuire says it’s astir apt not a awesome motion for nine that anyone would trust connected him for news and his show is not "100% journalism" and was primitively intended to simply entertain. However, he believes nan modern media scenery that offers thing for everyone is an betterment from nan "draconian" era erstwhile Americans were forced to trust connected ABC, NBC, CBS and people newspapers for information.   

"People talk astir Walter Cronkite backmost successful nan day… really do we cognize that was truthful? It astir apt was, not to propulsion Walter nether nan bus, [he’s] an all-time great. One of nan champion ever. But is it amended to person each these news sources, aliases conscionable to person three? I would argue, probably, each these news sources, each these options… nan authorities of consuming news is successful a decent spot," McGuire said. 

"I should ne'er beryllium a one-stop shop," he added. 

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Jack Mac has amassed complete 1 cardinal followers connected TikTok by covering entertainment, sports and politics.  (Fox News Digital )

McGuire, who has piled up complete 1.1 cardinal followers connected TikTok alone, started his Barstool profession arsenic a summertime intern and yet worked his measurement onto nan societal media squad earlier landing a full-time domiciled erstwhile he graduated from assemblage successful 2019. 

McGuire’s first effort to pivot from a behind-the-scenes societal media feline to front-facing contented shaper didn’t spell truthful well. He was asked to beryllium portion of nan "Barstool College Football Show" pinch institution heavyweights, including Barstool laminitis Dave Portnoy himself. 

"I did truthful poorly connected nan first show, Dave kicked maine off… from there, I was kinda told, ‘Don’t do content,’" McGuire said. "I conscionable benignant of ignored that."

McGuire continued his domiciled connected nan societal media squad while putting retired short-form video blogs that quickly resonated. In 2023, Portnoy famously bought Barstool back from PENN Entertainment for only $1 erstwhile nan gambling institution he antecedently sold nan institution for astir $500 cardinal wanted to move successful a different guidance and partner pinch Disney’s ESPN. 

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Jack Mac besides runs nan @SpinninBackfist mixed martial arts podcast. (Fox News Digital)

Portnoy’s windfall was besides a triumph for McGuire, who had built up a passionate pursuing since he was swiftly booted disconnected nan assemblage shot show. 

"Dave approached maine aft he bought nan institution backmost and was like, ‘Hey, we spot each these numbers you're putting up. Would you want to move from societal conscionable to doing content?'" McGuire said. 

McGuire embraced nan caller role and group retired to people a caller section of "Unpack pinch Jack Mac" astatine slightest six times a week for an full twelvemonth earlier assessing its future. He often touched connected existent events successful his short-form videos earlier they were moreover packaged arsenic a quasi-newscast, and declared nan scandal-plagued Tiffany Henyard, nan politician of Dolton, Ill., arsenic nan "funniest, astir corrupt politician" successful America backmost successful 2023 – much than a twelvemonth earlier nan Democrat mislaid her bid for reelection.

McGuire said he’s a "child of nan internet," and each his acquisition online gives him a bully consciousness of what will amuse his audience.

"You benignant of person a gut feeling. You spot that Tiffany Henyard thing, and you deliberation to yourself, ‘OK, I cognize this is funny. How do I make it digestible successful a measurement that group will find it arsenic funny arsenic I do?’" McGuire said. 

"That's benignant of nan extremity and struggle and situation of contented creating," he continued. "You cognize you person to drawback somebody's attraction wrong 3 to 5 seconds connected this app."

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Barstool laminitis and CEO Dave Portnoy. (Getty Images)

McGuire has go influential capable that erstwhile Vice President Kamala Harris’ run considered doing immoderate benignant of video pinch him astatine nan tallness of predetermination season.  

"I honestly thought it was a joke," he said, noting that it "ended up not moving out" but he planned to beryllium respectful while mixing successful immoderate humor.

"There was jokes... successful nan agency that it's like, ‘Oh, you could flip nan election. What if she conscionable dominates you and this is her immense moment, and they telephone it nan ‘Jack Mac Effect’ successful nan textbooks? Obviously that wasn’t going to happen, but I did deliberation astir that a small bit," McGuire said.

McGuire says he's not a journalist, but he isn’t judge if he falls into nan "influencer" category, either. He feels group for illustration nan often-viral Alix Earle are nan existent societal media influencers. Either way, he hopes that Portnoy, who he called a "pretty damn bully boss," has travel astir since kicking him disconnected nan assemblage shot show aft 1 episode. 

McGuire said Portnoy has joked nan viral newscasts are "cringe," but said nan Barstool leader continues to motion his paychecks and hasn’t told him to extremity producing "Unpack."

"Dave Portnoy, I don't deliberation will ever really beryllium a fan. Look, it's different. It's like, ‘Will he beryllium a instrumentality of Jack Mac?’ No, astir apt not… But I deliberation he respects me. Or maybe, who knows? But I do deliberation he does," McGuire said.

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Fox News Digital’s Michael Dorgan contributed to this report.