Livvy Dunne Again Calls Out New York Times For Story About Her With Infamous 'sex Sells' Headline

Former LSU gymnast Livvy Dunne is still not letting The New York Times disconnected nan hook for a arguable 2022 communicative connected her that utilized a header which included nan building "Sex Sells."

The November 2022 article, titled "New Endorsements for College Athletes Resurface an Old Concern: Sex Sells," described Dunne arsenic "a petite blonde pinch a agleam grin and a gymnast’s toned physique." The article went connected to reason that Name, Image and Likeness business successful women's assemblage sports "rewards accepted feminine desirability complete diversion excellence."

Dunne said retired against nan newspaper successful an question and reply connected nan "What's Your Story?" podcast. She recalled nan paper's staffers allegedly telling her to deterioration nan outfit that they ended up putting nan infamous header over.

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Mar 7, 2025; Baton Rouge, LA, USA;  LSU Tigers Olivia Dunne looks connected during nan meet against nan Georgia Bulldogs astatine Maravich Center.  (Stephen Lew-Imagn Images)

"They came to our gymnastics installation astatine LSU, took pictures of me. They said, ‘wear your team-issued attire, put connected a leotard,’' and they took a image of maine opinionated successful beforehand of nan beam, for illustration immoderate gymnast would, and past they blew it up connected nan surface and put nan headline, ‘Sex Sells,’" Dunne alleged connected nan podcast. 

"Okay, well, you conscionable came into nan installation and took pictures of maine successful our team-issued attire and blew it up connected a screen… So I was like, ‘okay, well, this is crazy.’ And location was evidently a batch of backlash to nan New York Times because of that." 

Dunne past recounted really she mocked The New York Times connected societal media for nan creation decision, and ended up getting a modeling connection from Sports Illustrated arsenic a result. 

"I decided I was going to put that aforesaid image that they posted and captioned ‘sex sells’ connected my Instagram communicative and constitute ‘at The New York Times, is this excessively much?’ Because, travel on, you cognize what you're doing. You conscionable put a image of maine successful a leotard for clicks and past caption it 'sex sells," Dunne said. 

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Mar 7, 2025; Baton Rouge, LA, USA;  LSU Tigers Olivia Dunne during nan meet against nan Georgia Bulldogs astatine Maravich Center. (Stephen Lew-Imagn Images)

"And past group loved that. They were for illustration this is truthful awesome because no, it's not excessively much. You're successful your team-issued attire, which is simply a leotard for gymnasts. There was a batch of affirmative feedback from that. So, Sports Illustrated reached out  to my agent. I was truthful excited astir that. That was ever a dream of mine. There's immoderate legends and immoderate astonishing athletes that person been successful Sports Illustrated." 

Dunne has antecedently spoken retired against nan newspaper for nan piece.

During an quality connected nan "Full Send Podcast" successful summertime 2023, she called nan portion "BS," and claims nan newsman asked her "weird" and "odd" questions. 

"It was complete BS. I mean, they called maine connected nan telephone successful November and they told maine that they were going to constitute astir my accomplishments and worldly and I was like, ‘OK, for sure. That’s awesome. The New York Times. That’s huge,'" she said. 

"The interviewer called maine and he was asking maine very overseas questions. It was worded rather weird," she explained. "He was like, ‘So, really does it consciousness to beryllium a mini petite blonde gymnast doing truthful good pinch NIL.’ I was conscionable like, ‘Why does it matter that I’m petite and blonde.’ You tin conscionable inquire maine astir NIL without you having to usage these weird ways of saying it."

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LSU Tigers gymnast Olivia Dunne shown during nan SEC Gymnastics Championship astatine Gas South Arena. (Dale Zanine-USA TODAY Sports)

Dunne has been 1 of nan most-followed athletes connected societal media since she joined LSU. She boasts much than 8 cardinal followers connected TikTok and different 5.4 cardinal connected Instagram. She helped nan Tigers to a nationalist title successful 2024, but her last twelvemonth pinch LSU was derailed because of an injury.

Since then, she’s been spotted cheering connected her boyfriend, Paul Skenes, arsenic he makes waves successful MLB pinch the Pittsburgh Pirates.

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