Mohamed Salah's selfie ceremony during Liverpool's Premier League title-clinching triumph complete Tottenham Hotspur has go an iconic moment.
The Egyptian scored nan Reds' 4th extremity successful Sunday's 5-1 triumph astatine Anfield and, aft celebrating his strike, borrowed a telephone from a unit personnel earlier taking a photograph of himself and nan cheering Liverpool fans down him.
But immoderate person asked could it person been a trading idea, because nan telephone Salah utilized is made by 1 of Liverpool's sponsors.
"At nan opening of nan play I ever return selfies pinch players [who score], truthful for this 1 I said 'OK, I person to deliberation of thing typical because it's a image that's going to beryllium location forever'," Salah told BBC Sport.
Salah, 32, has often posted selfies pinch Reds team-mates connected societal media, while his caller two-year statement hold announcement included a self-taken photograph.
Initially observers thought Salah had taken nan telephone disconnected a instrumentality successful nan crowd, but it was a Liverpool unit personnel located down nan advertizing hoardings successful beforehand of nan Kop.
The photograph, which Salah and Liverpool posted connected their societal media accounts, has millions of likes and views.
But it has courted immoderate contention pinch observers wondering if it was a earthy celebration, aliases an advert for Google Pixel, an charismatic partner of nan club.
In response, others person pointed retired they could not cognize Salah would person scored - and nary of nan first 3 goalscorers did this ceremony - though it was his 33rd extremity of nan play truthful not overmuch of a surprise.
Various Liverpool players person taken portion successful adverts for Google this play connected societal media and TV.
Post-match Salah took selfies again - which Google Pixel posted connected societal media.
Salah could person been booked for delaying nan restart of play pinch nan celebration, but referee Thomas Bramall kept his cards successful his pocket.
Team-mate Cody Gakpo had earlier been shown a yellowish paper for celebrating his extremity to make it 3-1 by taking disconnected his garment to uncover an 'I beryllium to Jesus' T-shirt.
BBC Sport has asked Liverpool and nan Football Association (FA) for remark connected nan Salah selfie story.
The FA has rules astir advertizing connected kits and betting companies - but location do not look to beryllium circumstantial rules prohibiting thing for illustration this incident, moreover if it was intentional marketing.
Despite each nan hype, Salah is acold from nan first footballer to observe a extremity pinch a selfie.
Perhaps nan highest-profile 1 until now was Roma guardant Francesco Totti doing truthful aft scoring successful a 2015 derby against Lazio.
Then 38, he was handed a telephone by 1 of Roma's coaches earlier taking nan photograph successful beforehand of nan club's fans.
But plentifulness of different players person done it too.
Mario Balotelli besides made headlines for a selfie, filming his extremity celebration pinch his team-mates successful Marseille's triumph complete Saint-Etienne successful 2019.