Denmark Will Defend Against Deepfakes By Giving Citizens Copyright Over Their Likeness

Denmark plans to springiness its citizens ownership complete their ain likenesses successful an effort to combat deepfakes. The connection would change existing copyright rule to springiness individuals recourse if their bodies, faces aliases voices are cloned and disseminated against their will.

The Danish authorities says nan protections, which person wide governmental support, would beryllium nan first of their benignant successful Europe, The Guardian reported.

Jakob Engel-Schmidt, Denmark’s civilization minister, said nan connection sends “an unequivocal connection that everybody has nan correct to their ain body, their ain sound and their ain facial features.”

“Human beings tin beryllium tally done nan integer transcript instrumentality and beryllium misused for each sorts of purposes, and I’m not consenting to judge that,” Engel-Schmidt told The Guardian.

‘Severe fines’ and compensation

If nan connection is approved, citizens will beryllium fixed nan correct to inquire online platforms to region deepfakes based connected their likeness. If an online work does not comply, Engel-Schmidt said, it would beryllium taxable to “severe fines.”

“That is why I judge nan tech platforms will return this very earnestly indeed,” he said.

The connection besides protects artists, specified arsenic musicians and actors, against “realistic, digitally generated imitations.” Those affected could person compensation, though nan connection says nan protections do not use to parody aliases satire.

Most deepfakes impact pornography

A 2019 study by Sensity AI, a ocular threat intelligence institution that specializes successful deepfake detection, recovered that 95% of each online deepfakes were nonconsensual pornography. On apical of that, 90% of those progressive women.

An study by Wired successful 2024 showed that Google has received much than 13,000 copyright complaints regarding nonconsensual deepfakes. That number continues to emergence amid an exponential maturation successful artificial intelligence technology.

In May, President Donald Trump signed into rule nan Take It Down Act, which bans nan nonconsensual publication of sexually definitive images and videos, whether authentic aliases AI-generated. The rule requires online platforms to remove specified contented wrong 48 hours of a victims’ request. Perpetrators could look criminal penalties.