Ai Meets Football: How Premier League's Partnership With Adobe Could Change The Fan Experience

Adobe is changing nan shot instrumentality acquisition arsenic it inks a caller business pinch nan Premier League. Supporters will beryllium capable to creation their ain squad badges and kits utilizing Adobe Express, a user-friendly contented creation app powered by Adobe’s Firefly generative AI.

These features will beryllium built straight into nan caller Fantasy Premier League website and app for nan 2025/26 season. Adobe’s AI will besides thief fans make images and videos from elemental prompts, trim agelong videos into short societal clips, and moreover edit their ain photos by removing aliases inserting objects, all designed to make fan-created contented much engaging and shareable.

Hyper-Personalised Digital Experience Across Web and App

The business is besides aimed astatine making nan Premier League’s integer platforms much personalised than ever. Using Adobe’s Experience Platform and a scope of information tools, nan League will tailor contented and updates to individual fans based connected their behaviour, location, and preferences.

This intends fans will person real-time push notifications about transfer alerts aliases matchday play delivered done nan app aliases website.

Smarter Engagement, On and Off nan Pitch

With nan thief of Adobe’s Customer Journey Analytics, nan League will summation deeper insights into really fans interact pinch integer content, from emails and app visits to video preferences. This information will let for much meticulous targeting, specified arsenic sending item reels of a supporter’s favourite subordinate alternatively than a generic lucifer recap.

Future plans could see location-based messaging erstwhile fans participate a stadium, aliases performance-driven emails to Fantasy Premier League managers, helping them enactment competitory passim nan season.

“This breathtaking business provides america pinch nan devices to amended understand and present what our fans request and want digitally,” said Will Brass, Chief Commercial Officer astatine nan Premier League.

“Bringing nan powerfulness of Adobe to nan astir watched shot convention successful nan world, fans now person caller AI-powered ways to prosecute and acquisition nan moments that matter,” said Rachel Thornton, Chief Marketing Officer, Enterprise astatine Adobe.

Published on: Jul 11, 2025 4:02 PM IST